Creating an avatar
My avatar is a college aged student looking for a convenient and cheap gift solution for his friends and family that he can customize and use on the hustle and bustle life of a college student. My avatar was based on characteristics of me and my interviewed peers. I chose to make an avatar on a younger demographic because of the fact that younger people are typically the early adopters of newer technologies and would be more accepting of my product solution.
I really like how your avatar reflects a college student because I believe the demographic will be great for your company. The expression of your avatar is great as well because it depicts how your target audience might feel about greeting cards. I believe this activity has made your target audience come to life
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