Investigation #2

For my second set of interviews it was more of a controlled segment as they were all 19 year old males who are my friends on a camping trip.
To summarize my findings:
1. They all mentioned the price and convenience difference in my product vs the traditional method of buying cards would be the major motivator in their purchasing decision. Yes customization is a cool feature that mine would bring to the table but at the end of the day they want a cheap convenient product.
2. Of course one would buy at the convenience stores or the grocery stores. However a delivery service online would be a way to improve our market competitiveness, as it would make it that much more convenient for the customer making us much more appealing
3. While price and convenience are big in the alternative evaluation the customization aspect would help the post purchase evaluation. Once you make your card you have just created a one of a kind gift for that person that they will value more than a card that was mass produced.

In conclusion the younger crowd is more concerned about price and convenience than customization in contrast to older segments.