Wipe that idea off your face!

1.      WHO     I’m Esteban Velez. I play trumpet, and I’m vocally trained. I am certified in the windows suite and know some programming. O have leadership training and experience. I see this business as something I can work to set up and let it live on as a successful venture I can have managed by my family.

2.      WHAT    I’m Offering a solution to the aging greeting card industry in the form of printing kiosks that print greeting cards in the stores for.

3.      WHO     My customers are convenience and grocery stores who want to save space and improve their sales experience in an innovative way.

4.      WHY      The greeting card industry is seeing diminishing returns year after year as less people buy cards at the store and opt for digital experiences. My product aims to bridge the gap and make it a more personal experience that improves sales.

5.      WHAT    I think my experience in leadership as well as my connections set me apart. But the best asset I have is having my dad on my team. He has year of experience with printers and making business plans and that’s why I think I’ll leave this business in his hands.

I believe we just need to do a bit more research before we move forward with this business. I believe the parts are all here and the only weak aspects are the concreteness of the idea that will work itself out as we move forward.