Grab a napkin cause you're about to get served

WHO     I’m Esteban Velez. I play trumpet, and I’m vocally trained. I am certified in the windows suite and know some programming. I have leadership training and experience. I see this business as something I can work to set up and let it live on as a successful venture I can have managed by my family.

WHAT    I’m Offering a solution to the aging greeting card industry in the form of printing kiosks that print greeting cards in the stores. These kiosks can replace the card aisles and help the dying industry of greeting cards. By setting up kiosks that customers can select and customize their cards in pone stop. My product hopes to save a dying industry and bring this tradition to the 21st century.

WHO     My customers are convenience and grocery stores who want to save space and improve their sales experience in an innovative way.

WHY      The greeting card industry is seeing diminishing returns year after year as less people buy cards at the store and opt for digital experiences. My product aims to bridge the gap and make it a more personal experience that improves sales.

WHAT    I think my experience in leadership set me apart. But the best asset I have is having my dad on my team. He has year of experience with printers and making business plans and that’s why I think I’ll leave this business in his hands. Having my connection with my dad will help with getting this off the ground as he has a direct connection to the Gainesville chamber of commerce and many contacts in the startup scene.

I believe all these aspects together could bring about a prototype that we can test in the field through our connections and then sell the product to stores around the state and beyond. Feedback-wise I added more in the way of details of my product and elaborated more on my connections and how they can help launch this business.